Inspire and support innovation across our Digital Media activities, with relevant help from our Digital Agency Partners. This includes: Paid Media (Display, Social, Video, Mobile, Search, DOOH, amplification), Owned media (websites / mobile / apps / eCommerce / SEO / Digital Shopper Marketing / Digital Owned Social accounts), Earned Media (Advocacy / RM / Listening / Community Management). Lead the creation of consumer insight generated by digital media, and digital content strategy to ensure a connected and unified Digital experience across all touchpoints. Deliver our Smoke Free Future, Reduced Risk Products, Conventional Products (where appropriate), Corporate positioning and Employer Brand. Plan, design and ensure the delivery of innovative, impactful and successful digital communications initiatives and engagement programmes across POE. Partner with other Digital departments (Advertising, Experience and Loyalty) and IS departments (Product Management, Solutions Delivery, Platform Operation), in collaboration with all other business functions Create digital experiences that drive actions (acquisition, retention, advocacy, referral, etc).

Planning and ensuring the successful delivery of Digital activities for our audiences. Acting as Digital Business partners to the rest of PMJ, the Digital Activation Manager is responsible for Reporting to Head of Digital Activation, the Digital Activation Manager is responsible for the management and output of the Digital projects that have been assigned. This team is helping to establish our modern communications vision, and lead the execution of new projects, capabilities and programmes. The Digital function is responsible for creating experiences to motivate awareness, consideration, activation and loyalty as well as the Digital Services required to enable these experiences. Digital is a fundamental foundation for our ambitions, as so many consumers and smokers interact with brands and each other through digital touchpoints. As we transform our industry, so we are transforming our business to be more consumer focused, innovative, forward leaning and agile. The intent is to help every smoker to stop or switch to a less harmful alternative. Philip Morris is leading the transformation of our industry with Reduced Risk Products.

Mec digital activation